Town of Princeton Commercial: "We Can Be Anywhere"

We Can Be Anywhere was a Town of Princeton campaign built around a clear location idea: a compact region could play several different screen worlds if the scout, route and production design were handled carefully.

The day moved through rugged, western, noir, post-apocalyptic and science-fiction-inspired looks. That kind of variety only works when the schedule is practical and the crew knows how each setup differs from the last.

The campaign does not work because every town can be anything; it works because locations, F-150 Lightning production power, crew movement and visual contrast were planned together.