Commercial & Branded
Saskatchewan & Kelowna Ball Hockey
A recurring sports campaign designed for broadcast, digital, vertical and market-specific delivery.
Project note
A 2024-2026 campaign with multiple audience versions, city end tags, voice-over, captions and broadcaster-compliant masters.
Project logos
Client and delivery marks.
Watch and read
Films, press and people connected to the project.
What the project needed.
Build a broadcast campaign for children, youth, women and adult players across several Canadian markets, with versions for television, digital and vertical delivery.
What had to work.
The footage had to support multiple audience messages, regional end tags, horizontal broadcast masters and vertical social versions. Delivery also had to satisfy Sportsnet and TSN technical requirements rather than simply look correct in an edit suite.
How KFS handled it.
KFS built the campaign around controlled arena production and championship-game coverage. Strategic framing allowed an ice surface to stand in for ball hockey during one commercial shoot. Voice-over, edit structure and coverage were planned to create distinct audience and regional versions efficiently.
What came out of it.
The campaign produced broadcast, digital, vertical and city-specific deliverables. The 2025 material aired in Canada through Sportsnet programming connected to the Olympic broadcast period, after completing broadcaster review for picture, captions and audio levels.
KFS services
- Direction and producing
- Camera and lighting
- Voice-over production
- Editing and finishing
- Versioning
- Broadcast delivery
Key collaborators
Key production roles.
Behind the Scenes
From the production.
Finished frames and behind-the-scenes photographs from the shoot.
Plan the next production