Commercial / Social Campaign
Jason Parkes Customs Commercial
A 30-second commercial for Jason Parkes Customs, built from RED footage across the JPC hospitality world and released through the company's social network.
Project note
The production used RED KOMODO-X, Sigma lenses, Aputure lighting and the KFS Ford F-150 Lightning for mobile logistics and power support, with planning, casting, company liaison, staff coordination, camera, lighting and post handled through one coordinated production workflow across Truck 59 Ciderhouse, Black Swift Vineyards, The Hatch, The Hatching Post, Crown & Thieves and Broken Hearts Club.
Project logos
Client and delivery marks.
Watch and read
Films, press and people connected to the project.
What the project needed.
Create a fast, polished social commercial that could carry the Jason Parkes Customs world across multiple company Instagram accounts and still feel richer than a simple venue montage.
What had to work.
The final runtime was only 30 seconds, but the project needed to represent people, hospitality, wine, cider, beer, live performance, staff energy and brand identity without becoming visually thin or chaotic.
How KFS handled it.
KFS supported a compact, mobile production workflow around James's creative lead. James planned the shoot, coordinated casting and company/staff communication, directed, shot, lit and edited the piece, then shaped the final from a larger shot pool than a typical 30-second ad. The coverage included Jason's band Properman inside Crown & Thieves' Broken Hearts Club area.
What came out of it.
The finished commercial ran across the JPC company Instagram network and later appeared in an influencer holiday giveaway campaign.
KFS services
- Commercial production
- Pre-production planning
- Casting and company liaison
- RED camera package
- Lighting package
- Mobile power and logistics
- Editing and social delivery
Key collaborators
Key production roles.
Finished Frames + BTS
A 30-second social commercial with real venue texture.
The commercial moves through live music, wine, service and the distinct interiors of the Jason Parkes Customs venues, with a behind-the-scenes look at the Crown & Thieves setup.
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