Commercial & Location Campaign

Town of Princeton: "We Can Be Anywhere"

A one-day, five-location campaign immersing viewers in Princeton as a flexible destination for film production.

ProjectTown of Princeton: "We Can Be Anywhere"

KFS roleDirector and production lead

LocationPrinceton, British Columbia

PeriodRegional campaign

Project note

James Alton directing and producing, Norm Coyne executive producing, Harrison Mendel as director of photography, Noah Dorsey on 1st AC, Jaden Reid gaffing, Aidan McLane on 2nd AC, five locations, one shooting day, electric location power and coordinated VFX.

Production relationship Executive produced with Norm Coyne and Barker Street Cinema

Actor standing in coloured smoke during the Princeton location campaign

Finished campaign

We Can Be Anywhere

The campaign film positions Princeton, British Columbia as a flexible shooting location for film and television.

Watch and read

Films, press and people connected to the project.

Finished Video We Can Be Anywhere Campaign story Town of Princeton Commercial: We Can Be Anywhere Director We Can Be Anywhere on James Alton Films Place Town of Princeton Regional film office Okanagan Film Commission Producer Norm Coyne / Barker Street Cinema

The ask

What the project needed.

Show location managers and producers how Princeton and its surrounding landscape could represent several distinct looks, from western and noir to post-apocalyptic and science-fiction settings.

What mattered

What had to work.

Five distinct locations had to fit into one day, including rugged access and off-road movement. The actor and camera setup also had to stay precise enough that each background change felt immersive and intentional rather than like a disconnected montage.

What we did

How KFS handled it.

James Alton and Norm Coyne scouted the region in advance and built the day around travel time, access, visual contrast and a repeatable performer frame. Harrison Mendel photographed the campaign with Noah Dorsey, Jaden Reid and Aidan McLane supporting camera and lighting while KFS supplied crew, grip, equipment and F-150 Lightning mobile production power. Gneiss Stuff VFX later added a targeted science-fiction element.

The result

What came out of it.

The production completed all five locations in one day and delivered the raw campaign footage plus coordinated VFX. The actor-framing device made Princeton's range easy to feel on screen, while the electric truck transported five crew and equipment from Kelowna, powered the location work, recharged during dinner and returned home without a generator stop.

KFS services

Direction
Location scouting
Production planning
Crew and equipment
Electric location power
VFX coordination

Key collaborators

Key production roles.

Director / Producer James Alton Executive Producer Norm Coyne Director of Photography Harrison Mendel 1st AC Noah M. Dorsey

Gaffer Jaden Reid

2nd AC Aidan McLane

Behind the Scenes

From the production.

Finished frames and behind-the-scenes photographs from the shoot.

Actor walking through coloured smoke beside a bridge in Princeton — A practical location transformed through framing, atmosphere and performance.

Silhouetted actor standing at the mouth of a railway tunnel — One of five distinct location looks completed during the single-day schedule.

Actor overlooking a river and bridge in Princeton — Pre-production connected the visual brief to access, travel and shooting order.

Kelowna Film Studios electric truck staged with production equipment during the Princeton campaign — The KFS truck carried crew and equipment through the one-day, five-location Princeton schedule.

Camera, flags and crew set up on location during the Princeton production — Lighting, grip, camera and location movement had to stay practical across several distinct looks.

Crew and camera staged near a railway tunnel for the Princeton production — BTS from the tunnel setup shows the practical scale behind one of the campaign looks.

Camera and crew beside horses during a Princeton location setup — The location range moved from town and industrial texture to rural and western-feeling environments.

Camera and crew positioned by a river location for the Princeton campaign — River, tunnel, arena and street setups were planned as one connected local production day.

Plan the next production

Send the brief, schedule or gear list.