Industry & Economics ·
Sora, AI Anxiety, and the Work That Still Has to Happen
AI video changed the conversation quickly, but it did not remove the need for real locations, crews, performances, approvals and accountable production work.
The fear was understandable.
OpenAI previewed Sora in February 2024 and later released Sora Turbo as a product for ChatGPT Plus and Pro users on December 9, 2024. In between, the industry had months to imagine what text-to-video might do to stages, sets, performers, editors, art departments and crew work.
Tyler Perry publicly paused a major Atlanta studio expansion after seeing what Sora could do. Whether every fear was technically realistic at the time mattered less than the signal: investors, producers and crews could all feel that the ground was moving.
Tools do not replace production responsibility.
AI can help with mood, previz, testing ideas and moving early creative exploration faster. It can also create confusion around rights, likeness, training data, labour value and what is actually deliverable under pressure.
KFS is watching the technology without pretending the answer is panic. Real production still has to handle people, places, safety, releases, weather, sound, light, performance, client approvals, data and delivery. That is where a production partner still matters.
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